Shade Seekers

Genre

Reality/Makeup

Logline

Join a vibrant group of beauty enthusiasts as they embark on a journey to find their perfect foundation shade, celebrating inclusivity and self-expression in the world of makeup.

Synopsis

In ‘Shade Seekers’, a diverse cast of makeup lovers from different backgrounds come together to explore the beauty industry’s evolving landscape. Each episode follows them as they navigate the challenges of finding the right foundation shade that matches their unique skin tones. With the help of expert makeup artists and influencers, they test out various products, share personal stories about their beauty journeys, and celebrate the triumphs of shade inclusivity. The show highlights the importance of representation in the beauty world while bringing humor, drama, and heartfelt moments to the screen.

Examples of Content

Episodes showcasing the latest product launches from inclusive brands, featuring live swatching and shade comparisons.; Behind-the-scenes segments on the formulation process of new foundation shades, including interviews with brand founders.; Tutorials and tips from professional makeup artists on how to apply foundation for different skin types and tones.; Personal stories from participants about their experiences with finding the right makeup, including struggles and victories.; Live Q&A sessions where viewers can interact with cast members and beauty experts to ask for advice.

Rationale

The beauty industry is increasingly recognizing the need for inclusivity, and ‘Shade Seekers’ taps into this growing demand by celebrating diverse skin tones and experiences. The show’s engaging format combines education, entertainment, and relatability, attracting both makeup enthusiasts and those seeking representation in media. By highlighting brands that prioritize inclusivity, the show not only entertains but also encourages positive change within the beauty industry.

Alternative Titles

Finding Your Shade; Beauty Beyond the Brush; Match Made in Makeup

Alternative Loglines

A reality show where beauty enthusiasts of all backgrounds explore the journey of finding their ideal foundation match.; Follow a lively group of makeup lovers as they challenge beauty norms and uncover the truth about foundation inclusivity.; In a world where shade matching is often overlooked, join a diverse cast as they strive to find their perfect fit in makeup.

Trend Date

2024-09-16