Café on Wheels

Genre

Reality Competition / Business Docuseries

Logline

In a vibrant urban setting, aspiring entrepreneurs compete to build their own mobile coffee businesses, learning the secrets of success from a seasoned barista while facing real-world challenges and the unpredictability of street vending.

Synopsis

Café on Wheels follows a diverse group of contestants as they embark on a journey to establish their own mobile coffee franchises in bustling Indonesian cities. Each week, the contestants are given challenges that test their entrepreneurial skills, from developing the perfect coffee recipe to mastering effective marketing strategies. With guidance from a charismatic mentor who has proven success in the mobile coffee industry, participants learn valuable lessons about business, customer service, and the importance of quality ingredients. As they navigate unexpected obstacles, including weather challenges and competition from local vendors, viewers witness the highs and lows of starting a business on wheels. The series culminates in a finale where the most successful competitor wins a fully supported franchise opportunity.

Examples of Content

Contestants designing and branding their coffee carts, including logo creation and menu selection.; Challenges involving recipe development where contestants must impress a panel of coffee enthusiasts.; Real-time sales challenges where contestants must sell a designated number of cups within a set timeframe.; Insights into the legal and logistical aspects of running a mobile business, including permits and regulations.; Testimonials from customers and local business owners about the impact of mobile coffee vendors in their community.

Rationale

The rise of street vending and mobile businesses, especially in urban areas, makes this concept timely and relatable. With a focus on entrepreneurship, viewers can learn about the coffee business while being entertained by the contestants’ journeys and interactions. The series promotes the idea that anyone can become a successful entrepreneur with the right guidance and dedication, appealing to a broad audience interested in business and personal development.

Alternative Titles

Brewed Dreams; Rolling Coffee Kings; The Coffee Hustle

Alternative Loglines

Follow aspiring baristas as they turn their passion for coffee into profit, battling challenges and each other in the ultimate mobile coffee competition.; Watch as street vendors transform their coffee carts into thriving businesses, learning essential skills while navigating the ups and downs of entrepreneurship.; In a race against time and competition, contestants must brew their way to success, discovering the secrets behind a lucrative mobile coffee business.

Trend Date

2024-09-16