Market Tides

Genre

Comedy-Drama

Logline

In the bustling streets of Indonesia, two rival bottled water brands battle for supremacy, revealing the humorous and poignant dynamics of small business ownership, social media influence, and personal ambition.

Synopsis

Set in a vibrant Indonesian market, ‘Market Tides’ follows Hendra, a passionate shop owner, and Dimas, an ambitious bottled water salesman, as they navigate the competitive world of bottled water sales. While Dimas tries to promote his brand, Vica, against the popular Oasis, Hendra grapples with the realities of running a small business in a price-sensitive market. The series explores their interactions, the impact of social media on local businesses, and the challenges of adapting to changing consumer preferences, all while showcasing the colorful characters that populate the marketplace.

Examples of Content

Episode 1: ‘The Pitch’ – Dimas attempts to convince Hendra to stock Vica, leading to a series of humorous misunderstandings and negotiations.; Episode 2: ‘Social Media Buzz’ – After a TikTok video of Hendra goes viral, he must deal with the influx of customers while maintaining his shop’s authenticity.; Episode 3: ‘Market Day’ – The rivalry intensifies during a local market day, where both brands set up stalls and compete for attention and sales.; Episode 4: ‘Influencer Invasion’ – A local influencer visits the market, complicating the marketing strategies of both brands.

Rationale

With the rise of social media’s impact on local businesses, ‘Market Tides’ captures the essence of modern entrepreneurship through engaging storytelling. The show appeals to audiences who appreciate authentic, relatable characters and the interplay between traditional business practices and contemporary marketing. The comedic elements combined with heartfelt moments will resonate with viewers, while the Indonesian cultural backdrop adds a unique flavor to the narrative.

Alternative Titles

Water Wars; Market Rivals; Bottled Ambitions

Alternative Loglines

Two small business owners in Indonesia juggle competition, social media fame, and the realities of market demand in the fight for bottled water supremacy.; When a viral TikTok moment shakes up the bottled water market, a salesman and a shop owner must navigate the challenges of fame and competition in their quest for success.; In a world where social media buzz doesn’t always translate to sales, a water salesman and a shop owner must adapt to survive.

Trend Date

2024-09-16